Asheville New Belgium Brewery/Craven Street Improvements

Owner: City of Asheville
Engineer/Designer: Cole Jenest & Stone, Mattern & Craig

In April 2012, Colorado‐based New Belgium Brewing announced they had selected Asheville NC as the location for their second brewery. With the addition of the new industrial facility in “Beer City USA,” the City of Asheville worked to design and is now completing a multimodal roadway improvement in tandem with the construction of the brewery site. Previously inadequate for New Belgium’s operations, Craven Street has been widened in order to accommodate the new truck traffic associated with the brewery, but the project also adds bike lanes, stormwater retention, water quality improvements, and sidewalks from Haywood Road to the Craven Street Bridge. A realignment of the intersection of Craven Street and Hazel Mill Road will significantly improve transportation navigation issues and increase public safety and a bus shelter improves transit amenities at the intersection of Haywood Road and Craven Street.
The brewery and street project has transformed the former Western North Carolina Livestock Market site, located just 1/2 mile from downtown Asheville, into an economic force in the City’s revitalized River Arts district. The site will include a greenway along the river that garnered a national Partnership Award from American Trails.